While Millennials tend to seek jobs that provide stability and convenience, members of Generation Z who are just starting to enter the workforce are more concerned with following their passions and taking pride in the work they do, according to the findings of a survey conducted by the Lovell Corporation, a Millennial marketing and youth engagement agency.
The results of the survey of more than 2,000 individuals aged 14 to 37 across Canada were released on November 21, 2017. The main goal of the analysis was to define the characteristics of the emerging Generation Z (aged 14 to 23), and to look at how their career expectations and workplace values compare to those of Millennials (aged 24 to 37).
The survey asked respondents who were not yet working what type of occupation they wanted to pursue in the future. The career paths most commonly cited were entrepreneur (17.4%), public service (17%), and health care (15.4%). Broken down by sector type, 49.4% of these respondents said they expect to work in the private sector, 39.1% indicated they expect to work in the public sector, and 11.5% said they intend to work in the not-for-profit sector.
The respondents were also asked to rate the importance of 28 work value priorities, ranging from compensation to social environment and psychological benefits. The top priorities cited by Millennial respondents were job security, interesting work, convenient hours of work; while the top priorities cited by Generation Z respondents were interesting work, working for an organization they are proud of, and having work they are passionate about.
When asked what career success means to them, both Millennial and Generation Z respondents rated financial security as the most important factor, followed by having a workplace culture that is positive and inclusive. According to researchers, a notable difference between the two groups of respondents was that members of Generation Z were more inclined than Millennials to say they consider having positive work relationships and a positive impact as determinants of career success.
From Benefit Trends Newsletter, Volume 60, Issue 1
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